Charity has to change. Not so much in the work that is done by charitable organisations – although there is some that are more effective than others. It needs to change in how it funds itself and interacts with potential donors.
I have met many charities, mostly smaller ones that carry out incredibly effective work in their local communities, bettering the lives of young people. Despite this, these organisations struggle for funding because they don’t have big marketing budgets or a wide support network. Most of the funding they receive is unpredictable and unsustainable.
It’s unpredictable because they have no foresight into the outcome of a grant application or the kindness of a patron from one year to the next. It’s unsustainable because there’s only so many times that a charity can ask a wealthy individual to buy a table at a gala dinner, or find a willing participant to run a marathon.
When they do market themselves, charities can give off the wrong impression and interact with people in the wrong way. A lot of the marketing can be negative, focusing on how bad things are, so when people hear the word ‘charity’, they think hassle, leafleting, being asked for more money and so on.
Lots of small charities are making the lives of children better in effective ways but their source of income is unpredictable, unsustainable and sometimes their approach to marketing isn’t quite right. They’re not appealing to a broad number of people.
Raise Your Hands creates a sustainable funding model for the underdogs of the charity sector by interacting with donors on terms that suit the donor rather than terms that suit the cause.
We support 12 carefully selected, effective charities that work tirelessly to help young people every day. Our vision is to have thousands of people all donating £10 per month, which hopefully is not too much for an individual, but collectively will have a huge impact on charities that need support the most. 100% of this money is passed on to our supported charities.
The Raise Your Hands promise to you: this isn’t charity, as you know it. We don’t ask for any more money, it’s hassle free, we only pass on positive stories about the work of our charities, and we’ll make sure that your money is put to good use. On top of all this – if you want, we can help members visit the charities we support, we can help you volunteer, we can even help you develop your professional network through our events. You can propose charities for us to support, and at the end of the year, you’ll have a vote on how the money raised is split.
Charity needs to change. We’re changing it.
Ed is the CEO and co-Founder of Raise Your Hands - he wanted to support small effective charities working with children by engaging the next generation in a fresh approach to 'charity'. You can follow the organisation on Twitter at @ryhandscharity and on Facebook here.