Innovation is a big buzz word at the moment and something the sector talks about a lot but are we ever really doing it? There are a few campaigns I’ve seen lately that I think are interesting and worth reading about – some of them I would say are innovative and others I think are a step in the right direction. What do you think?
Child.org are pioneers in income generation; they’ve understood that the sector is changing and there’s a space to find new ways to generate financial support.
From their extremely successful Charity Concierge service to their new product ‘Treat’ I would recommend trying to get into their headspace for a day. Treat is a service for employers to thank their employees and celebrate success.
Whodunnit?, Macmillan Cancer Support
At home supporter-led activity has become so popular in the past year that it’s hard to find something that is truly innovative. Macmillan has capitalised on the popularity of escape rooms and murder mystery to create your very own stay at home murder mystery party.
Professionally done with an interesting storyline, I’ll certainly be keeping my eyes peeled on the fundraising results – I might even throw a party myself!
Best to do your event before 25 March so you don’t catch any spoilers on social media (but you can take part year round). Get your game pack here.
Feast your Eyes, Fight for Sight
Supper clubs are a dime a dozen but there’s something special about Fight for Sight’s ‘Feast your Eyes’ campaign. Not only does it connect their supporters to the cause, and creates a new tantalising experience but it’s simple to run with a delicious twist.
The concept is simple, host a dinner party but where you dine in the dark. Dans Le Noir in London has been incredibly popular for years, so why not recreate at home!
Feast your Eyes happens all year round and you can register to host an event here.
The Great Willy Waddle, Orchid
This September if you were to stumble towards Queen Elizabeth Olympic Park you will no doubt find lots of people dressed up inflatable penises (is that the plural? We’ll go with it!) to raise money for Orchid, the male cancer charity.
Not necessarily inventive – we know lots of runs, walks, cycles with a fancy dress twist (I can still remember the hoard of gorillas running towards me one sunny September day a few years back). I like how bold, silly and downright fun this event is – whilst raising money for a very worthy cause!
London Landmarks Half Marathon, Tommy’s
The challenge event market has exploded in the past few years, so what’s do unique about a new half marathon – especially one happening in London?
Tommy’s have been bold enough to arrange and run their own half marathon in London but not only can people enter to raise money for Tommy’s, charities will also be able to buy places for their supporters. This is a fantastic event that merges fundraising with income generation and a really lovely route to top it off. The London Landmarks Half Marathon is on 25 March 2018.
What do you think?
What innovative or interesting campaigns have you seen that you think should get noted? Tweet me @Holly_Christie or comment below so others can hear about them.